The Social Rook is a leading programmatic advertising agency in Charlotte, NC, specializing in data-driven strategies for maximum ROI. Programmatic advertising leverages automated technology for media buying, replacing traditional and manual methods of digital advertising. Using data and algorithms, programmatic advertising automatically purchases digital ad space through real-time bidding. This method provides a streamlined alternative to seeking individual ad placements. Programmatic advertising is ideal for top-of-funnel campaigns where your primary goal is awareness. It excels in reaching broad audiences efficiently and effectively.

We use a demand-side platform (DSP) called StackAdapt to generate audiences for targeting using third-party data services. Simply put, it blends traditional and digital advertising inventory with the ability to measure performance and optimize your budget. We develop creatives tailored for each platform you wish to advertise on and use StackAdapt to place them strategically.