Google search campaigns can be a great way to drive traffic to your website and generate leads. However, it can be easy to waste money on ineffective campaigns if you don’t know what you’re doing. In this article, we’ll give you some tips on how to get the most out of your Google search campaigns.
Take a Mobile-First Approach
As the world continues to go mobile, it’s more important than ever for businesses to take a mobile-first approach to their marketing and advertising campaigns. Google has been advocating for a mobile-first approach for years, and their search algorithms now favor mobile-friendly websites.
If you’re not sure what a mobile-first approach is, it simply means designing and executing your marketing campaigns with mobile users in mind first and foremost. This means creating content that is easy to consume and navigate on a mobile device and using mobile-specific targeting options when running ads.
The first step is to make sure your website is optimized for mobile devices. This means having a responsive design that scales to fit any screen size and ensuring that your content is easy to read and navigate on a small screen.
In addition to having a mobile-friendly website, you should also create content that is easy to consume on a mobile device. This means shorter paragraphs, larger font sizes, and using images and videos to break up the text.
By following these tips, you can ensure that your Google search campaigns are designed with mobile users in mind and are more likely to reach your target audience.
As a business owner, you know that location is important when it comes to attracting customers. The same is true for your Google search campaigns. By targeting your ads to specific locations, you can improve your chances of reaching potential customers who are actually in your area.
If you want your ads to show up with your business address and phone number, you can use location extensions. This is a great way to make it easy for potential customers to find your business and contact you.
And if you want to target your ads to people in specific locations, you can use location targeting. This allows you to target your ads to people in specific countries, states, cities, or even neighborhoods.
On the other hand, if you don’t want your ads to show up for certain locations, you can use negative keywords. For example, you could use the negative keyword “New York” if you don’t want your ad to show up for people searching from New York.
If you have a Google My Business listing, you can use it to target your ads to people in your area. This is a great way to reach potential customers who are already familiar with your business.
By considering location when you’re setting up your Google search campaigns, you can improve your chances of reaching potential customers who are actually in your area. These tips can help you get started.
Consider Complementary Categories
As a marketer, you know that there are a lot of different ways to market your product or service. Sometimes, it can be helpful to think outside of the box and consider complementary categories.
For example, let’s say you sell women’s clothing. You could market your products to women who are looking for stylish clothing, but you could also market your products to men who are looking to buy gifts for the women in their lives.
By thinking about complementary categories, you can expand the reach of your marketing campaigns and reach new audiences. And, best of all, you can do it without spending a lot of extra money.
So, next time you’re planning your marketing campaigns, take a moment to consider complementary categories. It could be the key to unlocking new growth for your business.
Google search campaigns can be a great way to improve your online visibility and reach new customers. However, not all Google search campaigns will yield positive results. That’s why it’s important to keep these tips in mind crafting your campaign.
Get more out of your Google search campaigns with the help of The Social Rook. We are a social media agency in Charlotte that helps businesses scale by leveraging paid search and socials and then implementing traditional marketing channels. In addition to paid search and social, we support partners with other brand-impacting services such as web, print, programmatic, radio, and television. Get in touch with us today!