A key insight was recognizing the power of a unique selling point: promoting the availability of daytime appointments at their clinics with no wait times. This strategy differentiated them from competitors and supported their expansion across the southeast. Additionally, we refined our approach to capturing quality leads by enhancing the conversion process on landing pages. Instead of merely collecting form fills, we required leads to book appointments directly, ensuring a higher quality of potential client engagement and streamlining the path from interest to action.