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Asking the Right Questions When Hiring a PPC Agency

Pay-per-click (PPC) advertising is a powerful tool for businesses looking to drive website traffic and increase sales. However, not all PPC firms are created equal. Choosing the right PPC firm can be daunting, especially if you don’t know what questions to ask.

Here are seven questions to ask before hiring your next PPC firm.

  1. What Experience Do You Have in My Industry?

One of the first questions you should ask a potential PPC firm is whether or not they have experience working in your industry. While some PPC strategies may be universal, each industry has unique challenges and nuances. A firm with experience working with businesses in your industry will be better equipped to create a PPC strategy tailored to your specific needs.

  1. What Is Your Approach to Keyword Research?

Keyword research is an essential part of any successful PPC strategy. You want to ensure that the PPC firm you hire has a comprehensive approach to keyword research. They should be able to provide you with a list of relevant keywords and phrases that will help you reach your target audience. Additionally, they should be able to explain how they will continually monitor and adjust your keyword strategy to ensure maximum ROI.

  1. How Do You Measure Success?

It’s important to understand how your PPC firm will measure success. They should be able to provide metrics that demonstrate your PPC campaigns’ effectiveness. These metrics may include click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on investment (ROI). Additionally, they should be able to explain how they will use these metrics to adjust your campaigns and improve your results over time.

  1. How Do You Handle Ad Copywriting?

Ad copywriting is another critical component of a successful PPC campaign. Your PPC firm should be able to write compelling ad copy that resonates with your target audience and encourages them to take action.

  1. What Is Your Approach to Landing Page Optimization?

Your landing pages are where your PPC traffic will ultimately end up. It’s essential to have landing pages that are optimized for conversions. Your PPC firm should be able to provide you with recommendations for improving your landing pages, such as optimizing your headlines, improving your call-to-action (CTA), and simplifying your page design.

  1. How Do You Stay Up-To-Date with PPC Trends and Best Practices?

The world of PPC is constantly evolving, and it’s essential to work with a firm that stays up-to-date with the latest trends and best practices. Your PPC firm should be able to explain how they stay informed about changes to ad platforms, algorithm updates, and other industry developments. They should also be able to demonstrate their commitment to ongoing education and training.

  1. What Is Your Pricing Structure?

Finally, it’s important to understand how your PPC firm charges for its services. Some firms may charge a flat rate, while others may charge based on a percentage of your ad spend. Some firms may require a long-term commitment, while others may offer month-to-month contracts. Ensure you understand the pricing structure upfront so there are no surprises down the road.


Hiring the right PPC firm can be a game-changer for your business. By asking these critical questions, you can ensure that you’re working with a firm with the experience, expertise, and commitment to drive results for your business.

Are you looking for a trusted, experienced PPC agency to take your business to the next level? At The Social Rook, our team of experts makes PPC advertising simple and effective, so you can focus on what you do best. Contact us today to learn more!



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