About Us
We genuinely care if our partners win.
Our Story
Named after the rook, a pivotal piece in chess, The Social Rook sees itself as a critical ally to our partners, aiding them in achieving successful outcomes. Just as the rook is essential in the endgame of a chess match, we play a crucial role in scaling our partners’ growth by leveraging our expertise in digital ads to craft strategic moves that drive measurable results.
Founded in 2018, The Social Rook’s opening move was Facebook Ads, operating out of a home office with just one full-time employee. As our partners’ needs grew, so did our tactics. We expanded our team and services to support them further, moving into our own office space and cultivating a vibrant, people-focused company culture. Our services expanded to provide paid search, graphic design, organic social, and programmatic advertising.
As we continue to evolve, our vision remains steadfast: To remain on top of the digital advertising space and provide creative solutions to help scale our partners. Along the way, we have built a culture that values positivity, continuous development, and a scalable pricing model, ensuring that our team and partners thrive together.
Meet The Team
Our Culture
Our Culture
Our company culture thrives on open communication, a positive work environment, and continuous professional and personal development. We believe in maintaining transparency through bi-weekly team meetings, where we celebrate individual contributions with core value shoutouts, ensuring every team member’s voice is heard. Our open office space is designed to promote collaboration, driving us all toward our shared goal: delivering top-notch work and achieving our partners’ success.
We cultivate a positive environment through constant encouragement and support from co-workers, creating a space where help is always available when needed. We highly value professional development, actively encouraging our team to go learn by attending conferences, completing certification courses, and participating in webinars to stay ahead in the industry.
We take work hard, play hard seriously with our Pacman machine, board games, and Mario Kart. To further strengthen our team bonds, we organize regular outings that include volunteering, self-care activities, and just plain fun. These activities ensure we remain connected, inspired, and motivated inside and outside the office.
A Founder's Perspective
As a business owner, I understand the challenges of growing a company and the importance of seeing a return on investment. We intentionally have partners, not clients. Our deal structures are built to ensure our agency grows if our partners grow.
We want long-term partnerships built on trust, growth, and transparent communication. A partnership with The Social Rook is more than a transactional exchange. That’s why we are committed to driving measurable results, delivering high-quality work, and being an extension of marketing teams.
Managing people, finances, strategy, and execution is something our business has to tackle just like our partners. Our agency operates using EOS (Entrepreneurial Operating System) to provide internal transparency so our employees care deeply about their work and our growth at The Social Rook. Everyone on our team knows our revenue, mission, core values, value proposition, and who our ideal partners are. We approach every partnership as if it were our own business. This is how we help scale businesses and why we genuinely care if our partners win.
Giovani Gonzalez
Founder at The Social Rook
We Are An Award-Winning Agency
MARCOM 2023 PLATINUM WINNER SOCIAL MEDIA MARKETING CAMPAIGN
MARCOM 2023 PLATINUM WINNER TEAM'S SPECIFIC PROJECT ACHIEVEMENT
MARCOM 2023 GOLD WINNER E-COMMERCE
TRUST ANALYTICS TOP 10 SOCIAL MEDIA MARKETING 2023
TRUST ANALYTICS TOP 10 SOCIAL MEDIA MARKETING 2024
More Than Digital
Our More than Digital initiative is central to our business and mission. Through this program, we fund scholarships and serve on the boards of non-profit organizations dedicated to upward mobility and academic achievement.
Additionally, we offer our digital advertising strategy and services at a special rate to qualifying non-profits. If you know of a non-profit interested in partnering with The Social Rook’s More than Digital program, please contact us at hello@thesocialrook.com to explore a partnership.
WORK
WITH US