E-Commerce
FilterTime
Opening Strategy
FilterTime™ is a high-quality air filter subscription service that simplifies home maintenance by automatically delivering filters directly to customers’ doors, accompanied by timely reminders for replacements. Together, we have crafted a dynamic Facebook Ads strategy that employs a mix of video and static ads. Some ads leverage the endorsement of Dale Earnhardt Jr., while others focus exclusively on the product benefits.
Endgame
This project provided valuable insights into effective market penetration strategies for a competitive industry. Our in-depth analysis of the market and competitors revealed critical insights that shaped our advertising approach. We introduced user-generated content featuring a female creator to increase trust and build connections with our target persona.
Avg. New Monthly Subscribers
100+
Total Reach
4,000,000+
